Reload
A music platform and community that grew into a leading brand in the London music industry.

Reload Sessions started off as a personal project that eventually became a business venture that took up six years of my life.
It started off as a YouTube channel where we gave independant artists a platform to showcase their skills. As the channel grew we realised we had something and built a business around it.
Producing over 300 videos and amassing over 16,000,000 million views. We were able to work with artists that eventually went on to become global superstars.
I ran this business with my co-founder, where I learned invaluable skills in business management, marketing, event planning, content creation and community building. I had created everything from the ground up, built a following and created a brand that was recognised in the industry.
Closed
As YouTube changed and the music industry evolved, we decided to close Reload Sessions. It was a bittersweet decision, but we were proud of what we had accomplished and the impact we had made in the music industry.
Work
From pitch decks to branding and video production, here's a selection of work I produced for Reload.
